The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...

Innovative packaging designed to engage football fans during key sporting moment ...

Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, ...

In this edition of the Brief we examine the use of packaging throughout this year's FIFA World Cup, from limited edition ...

This marks the the first time McDonald’s has changed the color of its iconic red fries packaging. The range also includes ...

The range includes an eight-can 330ml gift pack for supermarket display, with room for a World Cup souvenir.