World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Agent Rafaela Pimenta secured a sponsorship deal with Christopher Nolan’s The Odyssey for Haaland’s diariesThe first two ...

FIFA introduced hydration breaks for the 2026 World Cup, drawing criticism from players and fans as some broadcasters cut to commercials.

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

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